IG - Switched On

Live Action

IG asked me to direct this spot for their first global brand campaign. Filming took place in stunning locations throughout Chile and was subject to extraordinary weather conditions, including the first snowfall on record in the Atacama Desert. We endured 4:00am starts, temperatures of -26c, even temporarily lost a member of the crew to altitude sickness. Quite an adventure and worth all the effort!

Director - Rupert Cresswell
Producer - Sophie Gunn, Alan Traquair
DOP - Mark Patten
Agency/Client - IG