Hulu - Huluween 2021

For Hulu’s annual celebration of all things spooky, Huluween, I was tapped to haunt the Huluverse with a ghost returning from the Golden Age of Hollywood: Uluh, a Hollywood actress who has returned from the grave to claim the success that escaped her during her living days.

I collaborated with Hulu to create the original character and backstory for the ghost that would inhabit the streaming platform during October, as well as a comprehensive package of digital assets to be leveraged across the streaming platform and its social media channels.

I lead the team at Alkemy X to produce a suite of assets includes idents, GIFs, teasers and still graphics, creating an omnipresent haunting spirit throughout the platform and extending to outside digital channels.

Videos launching soon