Alkemy '81

To celebrate the 40th Anniversary of Alkemy X, I wrote and directed a campaign rebranding the company back to a (comedic) version of itself at its launch in 1981.

The campaign includes a 3 minute anthem film, a 'recently uncovered' sales video from their launch, hosted by their biggest investor (a deep fake of an infamous 80s soap opera star.)

The film includes clips from the vfx, editing, directing work on a host of fake 80s movies, TV shows and commercials. The campaign included a logo redesign, website re-skin and Alkemy '81 branded swag .

Writer and Director - Rupert Cresswell
Editor - Dave Bradley
Original Music - Dave Bradley
Visual Effects - Chris Ume
Post Producer - Sue Fallon
Live Action EP - Nick Pitcavage
DP - Drew Saracco
Gaffer - James Powers
Actor - Frankie Anderson
Voice - Sheila Williams
Hair & Make Up - Kat Sterrett
Sound - Bob Schacter, Mike Taylor
Color - Janet Falcon
Designers - Dave Bradley, Chris Pace, Christine Lim, Goodsy, Greg Wilson
Assistant Editors - Ricky Heidelbaugh, David Molina Cavazos, Michael Byrne