Temporary Site
Bloomberg Television / Bloomberg News Show Branding
I was asked to design and direct the new branding, and to produce a series of titles, bumps and stings to be used throughout the morning.
The brief was to brighten the look to reflect the morning show, and markets opening, also to introduce a newgold brand colour.
I also branded the studio set and worked closely with the rest of the design team to develop an integrated look for the VizRT live graphics.
This branding was utilised throughout most of 2009 as an interim measure until a larger global rebrand had been developed.