Rupert Cresswell. Design Direction Animation.
Contact: 07960112624 hello@rupertcresswell.co.uk
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Bloomberg Television / Bloomberg Idents
This project began as a brief to design the titles for a Bloomberg Spanish channel show called La Agenda.
One of my first projects for Bloomberg - I wanted to produce something that would stand out from their common use of 3d animation.
We created life size graphs (bar, line and pi charts) that were constructed on set by blacked out figures, representing the human element that drives market forces.
On completion, Bloomberg decided to use them as general idents across all their channels worldwide during advertising time.

Design, Direction and Animation: Rupert Cresswell
DoP: Cliff Jones
Production Design: Fabrice Serafino
Creative Director: Nick Whiting
Music: Richard Gladman