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Bloomberg Television Rebrand 2009
> Brief
> Concept
The 'Bloomberg Data Sphere' is comprised of hundreds of small elements connected together to form a large spherical form.
Each element represents a 'point' of data, 'point' of news, a 'point' of trade. The larger sphere represents the globe, across which all these points are inter-connected.
The 'Bloomberg Data Sphere' symbolises Bloomberg.
The sphere is complex enough to be used as the feature of title sequences, and can also be simplified for use as a graphic device or bug.