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Bloomberg Television Rebrand 2009
>Brief
Owned by the Mayor of New York, its service is fueled by 2,300 reporters in 145 bureaus worldwide.
Bloomberg Television is the televised branch of this service.
In 2009 the company began a full scale restructuring of the television network - creating a 24 hour channel that hands over between headquarters based in Hong Kong, London and New York - covering the markets around the globe, around the clock.
They decided that they needed to invest in state of the art new studios in each of the headquarters, centered in the newsrooms and utilizing large interactive glass walls to present data in a new, open fashion.
I began to work on ideas that could bring together the network of new channel H.Q.'s under one all encompassing global brand identity.